Lady Gaga "Metro Guest Editor-in-chief"
Competizer usage: Text Contest
Duration: 1 month (2011)
Metro International SA invited famous singer Lady Gaga to take over Metro's editions as a guest Editor-in-Chief. The jury were looking for an editorial assistant to help Lady Gaga create a special Metro edition. Participants had to answer the question why they were “Born this Way”, and could meet Lady Gaga. Lucky, from the Netherlands, was invited to London with the music artist, and edited the Metro newspaper.
The Competizer platform provided an opportunity to run the competition in 22 countries at the same time. The number of entries and the statistics positively surprised marketing managers.
We found that the combination of a good tool - Competizer, with an interesting idea for and reward for users, is the key to marketing success!
Results(based on Google Analytics):
- Number of visits: 991 795
- Number of unique visitors: 754 987
- Number of views: 2 455 231
- Number of pages / visit 2.48
- A record number of visitors: 101 446 (21 April 2011)
- Average time spent on the site: 00:05:21