Karl Lagerfeld Look Book
"Metro Guest Editor-in-chief"

Competizer usage: Contest for the best Portfolio

Media: Internet

Duration: 2 months(2011/2012)


A challenge for lovers of fashion, good style or creations by Karl Lagerfeld, and a chance also to create a professional online portfolio.
Look Book was inspired by Karl Lagerfeld, for the Metro’s Editor-in-Chief contest; this is the second campaign that came following the Lady Gaga contest, that we provided for Metro International.

User’s task was to create virtual Look Books that will present their style and fashion statements. Best Profiles have struggled to meet the world’s modern fashion icon – Karl Lagerfeld – and to get items from his newest collection.

Within a month of the campaign, service karlformetro.com recorded over 1 million visits, with 920,000 unique visitors, and almost 2.5 ml page views!
For our client, it’s another successful campaign with global reach, and for us it’s proof that our contest platform – Competizer – can meet most sophisticated challenges.

We are looking forward to meeting the next famous Metro Editor-in-chief.



Results(based on Google Analytics):

  • No. of Visits: 996 808
  • No. of Unique Users:917 311
  • No. of Page Views: 2 312 371
  • No. of Pages/Visit:2.32
  • Record no. of Visits: 112 487 (20 January 2011)
  • Average time spent on site: 00:01:06




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Quickly and easily run photo or text contest. It costs only 397 EUR.

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